Social Media Management

About Our Project

Building more than engagement — we built cultural relevance.

When this fashion brand came to EcomXity, they weren’t just looking for a prettier feed. They needed a strategic partner to take control of their social presence, strengthen their brand authority, and finally turn followers into fans — and buyers.

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🎯 The Challenge

The brand had high-quality products and a distinct aesthetic, but lacked consistency, community, and clear messaging on social. Their posts felt random, their engagement was flat, and their audience didn't fully understand the value behind the brand.

We knew we had to do more than just "manage" — we had to elevate the entire brand experience across social media.

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🧠 Our Strategy

✦ Brand Pillars & Visual Direction

We started by defining clear brand pillars — fashion authority, sustainable values, and aspirational lifestyle. Then we built a cohesive visual identity that made every post instantly recognizable, from typography to tone.

✦ Content Architecture

We developed a modular content strategy:

• Editorial storytelling to highlight craftsmanship & design
• Behind-the-scenes content to humanize the brand
• Educational micro-content on fabrics, sustainability, and styling
• Community features to encourage user interaction and loyalty

Each content type served a strategic role in the funnel — from discovery to conversion.

✦ High-Level Campaign Planning

We created seasonal and drop-based content campaigns with clear goals and KPIs, merging organic with paid visibility. Every campaign had creative direction, copy strategy, asset guidelines, and influencer integration when needed.

✦ Authority-Building Tactics

• Collaborations with micro-influencers aligned to brand values
• Partnership content with stylists, editors, and other authority figures
• Cross-channel content repurposed for PR and email
• Visual templates & branded assets to reinforce positioning

✦ Data-Driven Iteration

We tracked performance weekly — not just likes, but reach quality, saves, DM activity, and CTA response. These insights shaped what we scaled and what we refined.

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🚀 The Results

In under 90 days, we achieved:

• +300% increase in average reach per post
• +200% boost in website visits via Instagram
• Consistent inbound interest from creators, collaborators, and press
• A recognizable and authoritative voice in a saturated fashion niche
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💬 Social isn’t just about showing up — it’s about standing out.

With the right strategy, even a quiet brand can become the loudest in the room.

👉 Want to turn your feed into a growth engine? Let’s talk.